For renowned brands and companies, social media is an essential platform where they can promote themselves on the global platform and by means of these sites they can attract huge target audience. Through this platform the small companies have the leverage to explore the entire competitive industry and the changing trends on the regular basis. Not all the trends, which people have observed in 2013 will continue, but few of them will rise and others will be left behind. All of this actually matters on the basis of your communication level; how a person communicates and how much strong relation one has developed with the clients.
According to the report of Social Media Buzz, few of the trends that will remain in the market even in the next few years are as under:
· Mobile Is About To Go Mainstream
Especially for mobiles, websites should be optimized. The top most priority for the web developer should be to make the website responsive and interactive. This is high time for small business owners to become visible in the online market with the up-rush tide. If they will not be able to capitalize this situation, then it is very likely that they will be overthrown by other companies. There are few features, which are designed and developed to be viewed and explores through cellular phones exclusively, includes Mobile Apps, SMS, and emails that are designed to be viewed on your cellular phone.
· Marketing Will Be About Adding Value
The changing trend is not about doing work forcefully, it’s all about being more interactive by delivering relevant and valuable information to the clients. This can be done through posting blogs, publishing videos, through email marketing and much more sources are available in this changing industry.
· Sharing Will Be More Important Than Ever
For small business, social media is such a platform using which they can convey their purposes, offer and much more, within limited time. The Social media sharing is ramped up and everyone is busy in taking most out of this opportunity. This has been the most convenient method for the content writer to communicate with the viewers and for sharing their content. The core value offered here is this that company’s can directly coordinate with the clients and convey their messages.
· Image-Centric Sites Will Continue To Rise
In this changing era, many sites are there that are getting evolved as per the trends set by this social media. Various websites have become image-centric and are very successful, including Instagram and Pinterest. While the text is interactive and attractive, you need to think of ways to add pictures into your plan that compliment the written context. For this reason, image optimization for websites is very important and this also comes in the job description of the content writer.
In this modern and changing trend of 2014, everyone has to be active and be up-to-date about the industry. They have to be on the top of every social media site to take the most out of theses changing and interesting trends. Therefore, this form of marketing has been driven through word-of-mouth, meaning it domino effect is earned in media rather than paid media.
Social media has become a platform through this, it has become easier to reach anyone with internet access. Increased communique for organizations it is fostering brand awareness and often, improved customer service. Additionally, social media serves as a comparatively reasonably priced display place for the organizations to put into practice of marketing campaigns.
